Merchant Help Center & Tutorials
Everything you need to know about scaling your TikTok Shop affiliate network, shipping samples, and monitoring creator performance.
Quickstart: Launch Your Portal
Learn how to share your custom brand portal URL with creators and start accepting applications in less than 5 minutes.
Step-by-step Guide:
- Navigate to your Brand Settings and copy your public portal link (e.g., /portal/your-brand).
- Add this link to your TikTok Bio, Instagram Linktree, or Shopify footer.
- Watch inbound creator applications stream directly into your Live Dashboard.
- Already have a creator list in a spreadsheet? Use Import CSV on the Creators page — pick a campaign, upload the file, and CreatorFlow auto-detects your username/email/follower/address columns.
Campaign Automation: Samples & Shipments
Understand the lifecycle of a creator application, from initial signup to automated shipping tracking updates.
Step-by-step Guide:
- Review inbound creators inside the 'Creators' tab, including their follower count.
- Click 'Approve' to move the creator into your campaign workflow — CreatorFlow doesn't place a fulfillment order for you, so ship the sample yourself once you're ready.
- Paste the courier tracking number into the input field to automatically notify the creator.
- If they haven't posted 3, 7, or 14 days after shipping, CreatorFlow emails them a friendly reminder automatically — and flags them in your Overview dashboard so you know who to follow up with.
Tracking TikTok Posts & Views
How our background infrastructure automatically finds every matching video a creator posts and logs daily view metrics.
Step-by-step Guide:
- Ensure your campaign has a required hashtag (e.g., #acmebeauty) set up.
- Once a creator ships, we check their profile for videos using that hashtag — including if they post more than one.
- Daily snapshots feed view counts straight into your Analytics Chart, broken down per campaign.
Tracking & Paying Creators
Commission Rate and Flat Fee both show up on your creator's application — here's what each one actually means for you.
Step-by-step Guide:
- Commission Rate is informational — TikTok Shop's own affiliate program pays that out automatically on sales.
- Flat Fee is money you owe the creator directly, off-platform, once their video is verified.
- Open any creator's card to see what's owed and mark it Paid once you've sent it — no spreadsheet needed.
Creator Scoring & Performance Analytics
Turn 'we sent out samples' into a real number — which creators are worth resampling, and which ones never posted.
Step-by-step Guide:
- Set a Sample Cost when you create a campaign — what the product itself cost you, alongside your existing Flat Fee.
- Once a creator posts, log the revenue you attribute to them (from your own TikTok Seller Center) in their creator card.
- CreatorFlow computes ROI automatically and gives every creator a 0-100 Creator Score with a Top/Good/Risk badge, plus a plain-language recommendation — resample, follow up, or stop — and an account-wide reliability stat on your Overview dashboard.
- Add a Shipping Cost per sample too, so ROI counts what it really cost to get the product to the creator.
- Open Sample ROI in the sidebar for the full P&L by month and campaign, what happened to each sample (never posted, low reach, views but no sales, selling), which campaigns to stop sampling, and a "Should I sample @handle?" check before you approve a request. A summary arrives by email every Monday (switch it off in Settings).
Campaign Briefs & Spark Codes
Give creators light guardrails up front, and keep track of TikTok Spark Ads codes once they post.
Step-by-step Guide:
- Add an optional Campaign Brief when creating a campaign — a few talking points and a suggested hook, not a script.
- It's included automatically in the creator's approval email, so nobody has to chase it down separately.
- Once a creator shares their TikTok Spark Ads Authorization Code, paste it into their video's card so you can boost their content as paid ads.
Affiliate Tracking & Commission Tiers
Give every creator a personal trackable link, and reward your best performers with a higher rate automatically.
Step-by-step Guide:
- Every approved creator gets a unique referral link on their card — share it with them to use in their bio or video caption.
- Every click is logged automatically, so you can see which creators are actually driving traffic, not just posting.
- Optionally set Commission Tiers on a campaign (e.g. 10% up to $500 in revenue, 15% after) — once you log a creator's attributed revenue, CreatorFlow applies the right tier automatically.

