Documentation

Merchant Help Center & Tutorials

Everything you need to know about scaling your TikTok Shop affiliate network, shipping samples, and monitoring creator performance.

Quickstart: Launch Your Portal

Learn how to share your custom brand portal URL with creators and start accepting applications in less than 5 minutes.

Step-by-step Guide:

  1. Navigate to your Brand Settings and copy your public portal link (e.g., /portal/your-brand).
  2. Add this link to your TikTok Bio, Instagram Linktree, or Shopify footer.
  3. Watch inbound creator applications stream directly into your Live Dashboard.
  4. Already have a creator list in a spreadsheet? Use Import CSV on the Creators page — pick a campaign, upload the file, and CreatorFlow auto-detects your username/email/follower/address columns.

Campaign Automation: Samples & Shipments

Understand the lifecycle of a creator application, from initial signup to automated shipping tracking updates.

Step-by-step Guide:

  1. Review inbound creators inside the 'Creators' tab, including their follower count.
  2. Click 'Approve' to move the creator into your campaign workflow — CreatorFlow doesn't place a fulfillment order for you, so ship the sample yourself once you're ready.
  3. Paste the courier tracking number into the input field to automatically notify the creator.
  4. If they haven't posted 3, 7, or 14 days after shipping, CreatorFlow emails them a friendly reminder automatically — and flags them in your Overview dashboard so you know who to follow up with.

Tracking TikTok Posts & Views

How our background infrastructure automatically finds every matching video a creator posts and logs daily view metrics.

Step-by-step Guide:

  1. Ensure your campaign has a required hashtag (e.g., #acmebeauty) set up.
  2. Once a creator ships, we check their profile for videos using that hashtag — including if they post more than one.
  3. Daily snapshots feed view counts straight into your Analytics Chart, broken down per campaign.

Tracking & Paying Creators

Commission Rate and Flat Fee both show up on your creator's application — here's what each one actually means for you.

Step-by-step Guide:

  1. Commission Rate is informational — TikTok Shop's own affiliate program pays that out automatically on sales.
  2. Flat Fee is money you owe the creator directly, off-platform, once their video is verified.
  3. Open any creator's card to see what's owed and mark it Paid once you've sent it — no spreadsheet needed.

Creator Scoring & Performance Analytics

Turn 'we sent out samples' into a real number — which creators are worth resampling, and which ones never posted.

Step-by-step Guide:

  1. Set a Sample Cost when you create a campaign — what the product itself cost you, alongside your existing Flat Fee.
  2. Once a creator posts, log the revenue you attribute to them (from your own TikTok Seller Center) in their creator card.
  3. CreatorFlow computes ROI automatically and gives every creator a 0-100 Creator Score with a Top/Good/Risk badge, plus a plain-language recommendation — resample, follow up, or stop — and an account-wide reliability stat on your Overview dashboard.
  4. Add a Shipping Cost per sample too, so ROI counts what it really cost to get the product to the creator.
  5. Open Sample ROI in the sidebar for the full P&L by month and campaign, what happened to each sample (never posted, low reach, views but no sales, selling), which campaigns to stop sampling, and a "Should I sample @handle?" check before you approve a request. A summary arrives by email every Monday (switch it off in Settings).

Campaign Briefs & Spark Codes

Give creators light guardrails up front, and keep track of TikTok Spark Ads codes once they post.

Step-by-step Guide:

  1. Add an optional Campaign Brief when creating a campaign — a few talking points and a suggested hook, not a script.
  2. It's included automatically in the creator's approval email, so nobody has to chase it down separately.
  3. Once a creator shares their TikTok Spark Ads Authorization Code, paste it into their video's card so you can boost their content as paid ads.

Affiliate Tracking & Commission Tiers

Give every creator a personal trackable link, and reward your best performers with a higher rate automatically.

Step-by-step Guide:

  1. Every approved creator gets a unique referral link on their card — share it with them to use in their bio or video caption.
  2. Every click is logged automatically, so you can see which creators are actually driving traffic, not just posting.
  3. Optionally set Commission Tiers on a campaign (e.g. 10% up to $500 in revenue, 15% after) — once you log a creator's attributed revenue, CreatorFlow applies the right tier automatically.